Saturday, August 29, 2009

What Is Mass Communication???

Lets start from the basics. What is Mass Communication?

Come on! Its easy enough and you don't have to peep into a Wikipedia to get it! ;) Just by breaking down the two words, you can say that it involves communicating an idea to the masses, or the people or society as a whole. And Mass Media is that particular media which is used to convey the said idea to the people.
So in a nutshell Mass Communication involves the study of Mass Media. And Mass Media takes various formes to convey information to an audience. Examples of such media would be newspapers, radio, television and even cinema films! And those who graduate from Mass Communication collages take such career paths such as:


Advertising,
Public Relations,
Journalism,
Event Management,
Marketing,
Animation,
Gaming,
Packaging,
Planning.
Film Directing,
Acting and ,
Photography.

For those of you who have just passed out of Class XII and want to get into this field, and for others: be rest assured you are making a great career choice! Mass Communication with its assorted career fields is where the action is. Its a vibrant, glamourous world! You'll face constant challanges that will summon out the best from you. Life is never "boring" here :)

Most of you may ask next "What Skills we need to succeed in Mass Communication?"

Fair question! Here is a list of some of the skills you'll need in you do intend to take Mass Com as your career choice :

High People Skills,
High Sales Skills,
Very High Communication Skills,
High Ability To Synthsize,
High Creative Ability,

Additionally, you must be a very hard and deligent worker. As rewarding as it is, Mass Comm. jobs may be stressful for some. So don't just jump into it. Research, research and research! And then as you find that this field is what you are looking for, then congratulations on this worthy choice! :)

No comments: